With our hugely varied training offer, offering over 15 different courses within 7 key areas aimed at the corporate market it was crucial that our updated brand reflected both the quality of our offer, but even more importantly, appealed to our key clientele. Our brief to the team at Purple Banana was 'a the new brand identity that was not only clean, crisp and smart but also engaging - a key tenet of any training organisation'.
Given our nautical-inspried name, it was decided that this would provide inspiration for a significant amount of our new identity. In particular our colour scheme and imagery. With a varied palette of dark and light blues, as well as turquoise, our new colour scheme aligned perfectly with our name. Likewise the decision to incorporate a blue palette was inspired by its well-known use by multinational banks, organisations and groups to instil a sense of trust, authority and loyalty within colour psychology.
Perhaps most noticeable about our brand identity, is our fantastic new and unique motif. The simple, yet memorable combination of the number '7' with the letter 'W' provides us with quick and easy brand recognition in a format that works brilliantly both with our online presence, within our new website and social media pages, but also in-person, on our valuable training materials and other physical assets. When incorporated into the full logo, the unique motif blends brilliantly into our name to provide a larger logo equally suitable for their physical training assets.
Alongside the new brand identity, we also commissioned the Purple Banana team to create a fab new website to launch alongside the rebrand. Like our brand objectives, simplicity and ease of use were key goals for the new website, whilst simultaneously maintaining the smart, corporate style have established in the market.